Influencers App
Toluna's Influencers App is a dynamic platform for users to engage with brands, share opinions, and shape products and services. Users participate in surveys, polls, and discussions, providing valuable insights to companies. With a user-friendly interface and diverse topics, the app empowers users to voice opinions on consumer products to social issues. Rewards and incentives foster an active community of influencers who shape market trends
Project Overview
Goals
The goals of creating Toluna's Influencers App were to drive user engagement with positive survey experiences, deliver real-time insights to brands, retain users through personalized rewards, ensure data quality, and foster meaningful interactions.
Additionally, I aimed to stand out in the market, increase brand awareness, attract more participants, grow our community, and enhance visibility for financial success.
Solution
To achieve our goals, I focused on creating an intuitive user interface for seamless survey experiences, providing real-time insights to brands. Personalized rewards enhanced user retention, while strict data validation ensured quality.
Targeted marketing, increased brand awareness and attracted more participants. Continuous optimization drove our success in the survey market.
My Role
I was the leading designer on this project.I was responsible for:
- Ideation
- UX and UI Design
- Usability Testing and Prototyping
As the lead designer for the Influencers app, my main focus was on creating an enjoyable user experience. The goal was to attract more users to participate in surveys, grow our respondent community, and increase the company's visibility in the survey market for greater financial success.
I designed an app that is super user-friendly, ensuring an easy navigation through surveys.
Research Process
Research Competitors
In conducting user research, a thorough competitive analysis was performed to understand existing survey apps like SurveyMonkey, Qualtrics, Survey Junkie and Google Forms. This included evaluating their user experience, features, and user satisfaction levels through reviews. Insights from this analysis informed the design of the Toluna Influencers App, ensuring it offers a unique and compelling experience compared to competitors.
User Research
Our research aims to deeply understand potential users needs and behaviors to guide the design of the Toluna Influencers App. We use online surveys to gather diverse insights into users survey habits, preferences, motivations, and expectations
Personas
Conducting personas research for the Toluna Influencers App was essential to understanding our diverse user base. This research provided valuable insights into users motivations and behaviors, guiding the design of an app tailored to their needs. Ultimately, personas research played a crucial role in ensuring the app's success in meeting user expectations and delivering value.
Flows & Wireframes
Armed with these insights, I crafted initial wireframes focusing on intuitive navigation and clear information hierarchy. Through iterative refinement and stakeholder feedback, I ensured the designs were user-centric and engaging. I ensured the designs were user-centric and engaging. Close collaboration with developers guaranteed feasibility and seamless implementation. Ultimately, my goal was to deliver wireframes that not only reflected Toluna's brand identity but also provided a superior user experience.
Defining the UI
In the UI design phase of the Toluna Influencers App, my role was to transform conceptual ideas into a visually compelling and intuitive interface. Through meticulous attention to detail, I focused on creating a seamless user experience by refining elements such as navigation footer, buttons, and typography. Iterative testing and feedback loops allowed for continuous refinement, ensuring that the final design not only met but exceeded user expectations. The end result was an interface that balanced simplicity with sophistication, enhancing user engagement and satisfaction.
It’s all about the details
In designing the Toluna Influencers App, every color, icon, font, and illustration was meticulously chosen to create a cohesive and engaging user experience. Vibrant colors were selected for energy and positivity, while icons were designed for intuitive navigation. Clear and modern typography ensured readability, while illustrations added personality and visual interest. Each element contributed to a visually appealing and user-friendly interface that resonated with our audience.
The Final Result
After investing considerable time and effort in refining and enhancing the product, it was ready for user usability testing and releasing for the user to enjoy.
You can take a look at Istore & Google Play and try it out.
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