Templated Solutions
Toluna's templated solutions tool offers a streamlined approach to market research, providing pre-designed survey templates tailored to various industries and research objectives.
Project Overview
Goals
My objective in designing Toluna's templated solutions tool was to streamline the market research process and empower users to gather valuable insights efficiently.
I aimed to create a user-friendly platform that would eliminate the need for extensive design or development expertise, allowing users to quickly create and deploy surveys tailored to their specific research objectives.
Solution
To achieve this goal, I curated a diverse range of pre-designed survey templates covering various topics, from concept testing to brand health.
These templates serve as a starting point for users, enabling them to kickstart their research projects without the hassle of starting from scratch.
Additionally, I implemented customization options within the tool, allowing users to tailor surveys to their unique needs and preferences, ensuring flexibility and versatility in their research endeavors.
My Role
I was the sole designer on this project.I was responsible for:
- Conceptualizing the platform's user interface
- UX and UI Design
- Usability Testing and Prototyping
I focused on user-centric design principles, prioritizing simplicity, clarity, and ease of use throughout the design process. I aimed to deliver a product that would revolutionize the market research process and empower users to gather actionable insights effortlessly.
Research Process
Research Competitors
When I began this project, I discovered a significant gap in the market: there were no similar products among our competitors. This presented an opportunity for Toluna to pioneer a unique offering and establish ourselves as leaders in the field of market research solutions.
User Research
we gained valuable insights into the needs, preferences, and pain points of market researchers. This research allowed us to understand their workflow, challenges in survey creation, and desired features in a templated solutions tool
Personas
User research for Toluna's templated solutions tool was vital for informing the design process. Engaging with diverse users, including market research managers, marketing consultants, product managers, and small business owners, provided valuable insights into their needs and preferences. This helped me understood their workflows, challenges, and desired features.
This persona represents a professional responsible for overseeing market research initiatives within a company or organization.
They require efficient tools to streamline the survey creation process, allowing them to quickly gather insights and make informed decisions.
Their priorities may include scalability, customization options, and the ability to track and analyze survey results effectively.
This persona encompasses freelance marketers or consultants who work with multiple clients across various industries.
They need versatile tools that offer a range of pre-designed survey templates tailored to different research objectives. Customization options are essential to align surveys with each client's specific needs, while ease of use and quick deployment are critical for managing multiple projects simultaneously.
Product managers are tasked with understanding customer needs and preferences to inform product development decisions. They require survey tools that offer templates focused on product feedback and market validation.
Customization options are necessary to tailor surveys to different stages of the product lifecycle, from concept testing to post-launch feedback collection. It may also be valuable for seamless collaboration across teams.
Small business owners may have limited resources and expertise in market research but still require insights to inform their business decisions. They need user-friendly survey tools with pre-designed templates that cover essential topics such as customer satisfaction, market trends, and brand perception.
Cost-effectiveness and simplicity are key considerations for this persona, along with support for easy data analysis and reporting.
Wireframes
I aimed to provide customers with a diverse selection of templates to expedite their quest for accurate insights. Central to this endeavor was simplifying the data upload process, ensuring seamless and intuitive usability. Managing the design of six distinct templates, my focus was on streamlining the process, seeking solutions that not only shortened the duration but also delivered prompt and effective results for users.
Defining the UI
In designing Toluna's templated solutions UI, my focus was on clarity and consistency, critical for managing large volumes of data. With up to 22 concepts per template, organization was key. I also had to maintain similarity to the existing UI while ensuring a user-friendly design.
Key Features
Prioritizing the user's needs ensures a product that resonates with them, leading to higher satisfaction and engagement. A user-centric UX approach involves understanding user perspectives, preferences, and pain points to tailor the product accordingly.
This feature simplifies and speeds up the process for users by enabling them to upload multiple files, which are then automatically generated into the concepts or projects they need to define. View Prototype
Breaking down the definition stage into steps significantly improved the overall user experience. The ability to navigate backward and forward within these steps enhanced user flexibility and ease of use. View Prototype
With this counter, user can define the number of concepts or projects he wishes to test in advance. Once defined, it will automatically generate all the needed information, which will increase efficiency. View Prototype
As part of making the survey definitions more intuitive,I wanted to allow users to create multiple input fields with a single click, reducing the time typically required for survey creation. View Prototype
Like it? there’s more to see
